We love turning traffic into sales. But it’s not just about money to us. It’s about proving that we are building valuable relationships 
efficiently.
One of our areas of expertise if in building and developing call center campaigns. If you are looking to build one of these models, here is some free advice that might enable you to save time and money to start your project.
A good outbound call center can include sophisticated skill routing, predictive dialing, and efficient redial rules. And this model is easily one of the most successful way to run an outbound campaign.
Here are some suggestions on how to source your leads.
Leads generated online are lowest cost and are typically already in the purchase mode.
Lead generated online first should allow you to expect a higher conversion then cold calling.
When it comes to managing the floor staff, good telemarketers will build relationships and manage callbacks effectively. This builds a pipeline of sales and gets a great conversion.
The largest responsibility of conversion of lead is on floor staff. But the cost per lead varies by perceived quality of source. (sometimes owner of product can supply there own leads with good conversion rate but lower commission)
But usually companies pay so many dollars per lead by online generation.
But the lion share of the commission is typically kept by managing company of the calling campaign with a small incentive for the telemarketer and floor management.
Incentives for staff usually increase overall after exceeding pre-determined monthly thresholds.
Want Technical Schmecitical? We’ll go into that a little bit right here…
Your agents will need a CRM. (customer relationship management…most popular is salesforce. works great, can be pricey) I’ve seen centers try to do this job in Outlook. This is chaos! Stratasoft has the customer list integrated with the dialer. If you don’t, it’s all manual dial and finding call recordings would be hard or impossible. first off, does each call need recorded and tracked? if so, dialing software like strata is necessary and not an option.
So next is either hosted service or cloud services. Some centers are hosted on servers in the building. with 12 agents you could do the job w/ 1 or 2 servers even if they were used. Or this can be done all over cloud which means salesforce.com or stratasoft.com hosts everything over the web. You wouldn’t need phonelines but this costs more per seat per month. Either way, you’ll either need T-1 dedicated to phones + internet for hosted service or just internet and get a cloud service. There might be other options but those are the ones we know.
- hosted = more control more up front cost
- cloud = less control more on going cost
If you want to know more, please let us know. We know call centers and we can bring your call center into the future!
