Today, more searches are taking place on mobile devices as compared to computers. With more than 7 billion people on this planet, it is projected that the number of smartphone users will exceed 5 billion by 2019.
So if your business is not mobile-friendly, you need to change your approach now. A reputable Palm Harbor web design company shares some tips for creating a mobile-friendly website.
6 Tips to Achieve a Mobile-Friendly Website
- Keep your site simple and easily navigable
Mobile screens are smaller to navigate than laptop and desktop screens. As such, you must only give essential information to make the user experience clear and pleasant, but don’t make it content-heavy. Prioritize the content that your target audience needs most. Most importantly, make sure that the landing page is concise, clear and clean.
- Offer an easy scroll experience
To simplify the data entry process, use scrolling menu bars and checkable boxes. By minimizing the content on the page, you can make the text size a bit bigger. This will make the crucial information easily accessible in one vertical scroll. Moreover, the action buttons must be of decent size.
- Use short and punchy lines
Always keep your text sweet, short and straight to the point. Come up with memorable phrases that your readers can easily repost and tweet out.
- Use the right image
Image choice is crucial to sum up your message quickly, most especially in a visually tight space. The right image will evoke a connection and a visceral experience from your site visitors that may not be possible if you use text on mobile screens. Make sure, though, to use the right size for the web so they can enjoy quick image loading time.
- Ensure scalability
Apart from having an enticing page, make sure that it scales to various mobile devices, including iPhone, Android, Blackberry, Windows, and tablets. Here are some guidelines for scalability:
- Your page scales to portrait and landscape views
- Avoid coding your site using Flash video since it doesn’t load on all devices, such as iPhone and iPad. Instead, create your site in HTML 5 since this will solve most problems of flash on mobile.
- Make interface actions simple and easy
Most consumers are searching locally, so make it a lot easier for them to find you and connect with you. Use universal symbols when using action buttons and icons so your visitors can understand them easily. You must include maps, click to call, email, form field submissions, and play a video.
For you to achieve your highest potential and profit on mobile, you need to have a seamless mobile strategy that includes a mobile-optimized site. If you don’t know how to make your site responsive, it’s best to work with a reputable web design company now.